Email Marketing: Discounting Your Revenue and Your Business
All too often, we work with clients whose email marketing consists of one discount after another—10% off, 20% off, $20 off a purchase of $100 or more and so on. This is nothing new. Yet, if you’re not a clearance business, then offering discounts in every email is just a bad idea. Think about it in another way: Ask your CEO, CFO, COO, Managers, or employees if it’s okay to discount their paycheck. Say to them, “Sorry folks, we had to discount your pay by 10% because of all...
Read MoreEmail Marketing: Those are Real People on Your List
It seems like many times we forget that the people on our email marketing lists as just like you and I. Their lives change constantly, just like ours do. They might get a new job, or as in these times might lose their job. They move, they get married, they get divorced, they have a baby, they buy a home, they lose their home, and they deal with all the same life issues everyone of us deals with on a daily, weekly, monthly and annual basis. Because of these changes their buying habits...
Read MoreSocial Media Causes Rats in Laboratory Cancer
Titles, like tweets and subject lines, are the hook to reel in your readers. (My point made: at least you thought this title was interesting enough to come and see what I’m ranting about today.) My gripe today is about social media and its apparent lack of a “standard” ROI for most small and mid-size businesses. I’ve looked at countless reports and data on small business social media campaigns, and I’ve reached this consensus: Only one in 100 see any real ROI from their social media...
Read MoreFacebook Timeline Element Dimensions
With the news that Facebook will be requiring all Fan Pages to use their new Timeline feature, this useful infographic will help with the dimensions of the different areas to which you can publish content.
Read MoreEmail Marketing Whitepaper: The Power of the Welcome Series
Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them. The shocking news is that welcomes are actually the best performing email many organizations will ever send. In this whitepaper, we’ll explain why welcome emails play a hugely significant...
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We like to say we're Email Marketing Super Heroes. We believe email should make subscribers happy, solve problems, and create positive emotional responses. And we use our kid-like imagination to create email marketing campaigns that out-perform the cookie-cutter, same-as-usual approach. Feel free to send us capes any time you like. 
