Why Buying Twitter Followers is Like Wearing a Toupee
Buying your Twitter followers is like wearing a toupee – anyone paying attention knows. I’ve started multiple new Twitter feeds and know it’s really hard to get off the ground. You need followers to get followers, but buying followers is never going to get you very far. Two followers that care is better than 2 million that don’t. Even if you find it’s working for you now, in the future it won’t, because followers without genuine interaction have little to no...
Read MoreCoding Pixel Perfect Emails [Part 3]
![Coding Pixel Perfect Emails [Part 3]](http://www.inboxgroup.com//wp-content/uploads/2011/12/toolbox-small-18637_178x178.jpg "Coding Pixel Perfect Emails [Part 3]")
Reset styles and client bugs! We’ve already looked at some general structural pointers in coding pixel perfect emails, now let’s examine some things we should avoid (or at least be aware of) when coding emails. Paragraph Tags These are commonly inserted when returning in WYSIWYG editors or copy/pasting from non-plaintext sources. Various email clients handle the treatment & spacing of paragraph tags very differently making certain layouts difficult to maintain. It’s almost...
Read MoreSubscribers Don’t Love You like Mom
I’m a highly focused person and yet I’ve noticed my attention span getting shorter and shorter. It’s a result of the world we live in and our marketing should reflect it. People rarely sit down and read every word of your email (unless they are your mom). Chances are you don’t need to sell to the people reading every word of your email anyways. You need to sell to the people that are opening your email on the go. There is a 50% chance that someone is going to open your email on their...
Read MoreCoding Pixel Perfect Emails [Part 2]
![Coding Pixel Perfect Emails [Part 2]](http://www.inboxgroup.com//wp-content/uploads/2013/02/ImageParts-133083_178x178.png "Coding Pixel Perfect Emails [Part 2]")
Images! Here we go. Embedding images with your email. 1.) They can be hero images that span the entire width, in which case it’s best to wrap them in their own table. You can even stack a number of images vertically, just make sure you set a display:block css attribute on them to prevent Gmail from adding gaps between them. 2.) They can be along side a particular article, in this case we don’t want it to span the entire width, so we’ll just split the table to give the image it’s own...
Read MoreKey to Email Revenue: List Growth
The most important thing you can do to sustain and grow your email revenue is to grow your email list. Whether you’re happy with your current email revenue or not, you need to grow your list because your email list is in a constant state of deterioration. As many as 1 out of every 3 people will change their email address this year. People get new jobs, they change service providers, and they get so tired of hitting the unsubscribe button that it just seems easier to get a new email address....
Read MoreCoding Pixel Perfect Emails [Part 1]
![Coding Pixel Perfect Emails [Part 1]](http://www.inboxgroup.com//wp-content/uploads/2013/01/pixelperfectemailcoding1-71273_178x178.png "Coding Pixel Perfect Emails [Part 1]"){kind=tracking}
Like most anything else, there are a thousand different ways to code an email, the tips in this series are what we have found to be particularly effective. Here we go! Make it Modular The way an email is typically coded, is of course static tables, but with any design there are a number of ways to divide the layout within your tables. Take this email for instance: It can be coded to render properly a number of ways, a common technique is one giant Mega-Table™ where “colspans” and...
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We like to say we're Email Marketing Super Heroes. We believe email should make subscribers happy, solve problems, and create positive emotional responses. And we use our kid-like imagination to create email marketing campaigns that out-perform the cookie-cutter, same-as-usual approach. Feel free to send us capes any time you like. 
