Blog


Below is a guest post from one of our partners, RUKUS, a company that specializes in mobile-first personalized video campaigns. Have a read! Personalized video email marketing is proven to increase conversions and encourage engagement but at RUKUS.io, we’re asking does it change behavior and brand perception? A recent campaign with Zumba Fitness suggests yes. At the Chicago Direct Marketing Association (DMA) conference, I met the...

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Coding and troubleshooting HTML emails can be tough. Very tough. That’s why we’ve made this handy guide to help walk you through some of the biggest pitfalls and bugs common with HTML email coding. You’ll learn what to look out for, how different email clients like to render things, and how to transition your emails to mobile responsive templates. All that and a wealth of other resources are included in our latest...

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We recently had the pleasure of joining Jeffrey Rice of Brick Street Software on Marketing Tech Talk to discuss how email marketing automation can be an email marketer’s (and digital marketer’s) best friend. In this podcast, we discussed two crucial automated programs that can make a big impact in your email marketing: Welcome Programs and Cart Abandonment Programs. Have a listen to our Marketing Tech Talk with Jeffrey Rice on the UR...

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In case you missed recent events, Gmail has added unsubscribe functionality to their UI. Lifehacker has a good, quick synopsis on this topic. (Okay, Gmail has had this for a while—they’re just making it much more obvious.) And while the world assumes that email marketers are flipping out over this development, I offer you two reasons why I for 1) am not flipping out over this, and 2) believe this is actually a positive development for...

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Wrapping up this series on coding emails, we’ll look at some final layout commands along with other handy code snippets and tools. Column Shifting Layouts Two column layouts can work great for a wide desktop display, but when viewing on a small mobile device, converting it to a 1 column stacked design can greatly improve visibility. Generally a 2 column layout will actually be 3, one of them being a middle spacing column that gets...

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It’s no secret that retailers ramp up their email marketing volume come the holiday season. They would be fools not to milk that “special” time of year for all it’s worth. There was one retailer in particular—for me, at least—that took the holiday season as a cue to unleash the hounds onto my inbox. That retailer is Brookstone. I’ve always been a fan of Brookstone—mostly for the massage chairs and the free lounging time they used to...

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