Blog


We recently had the pleasure of joining Jeffrey Rice of Brick Street Software on Marketing Tech Talk to discuss how email marketing automation can be an email marketer’s (and digital marketer’s) best friend. In this podcast, we discussed two crucial automated programs that can make a big impact in your email marketing: Welcome Programs and Cart Abandonment Programs. Have a listen to our Marketing Tech Talk with Jeffrey Rice on the UR...

Read More

In case you missed recent events, Gmail has added unsubscribe functionality to their UI. Lifehacker has a good, quick synopsis on this topic. (Okay, Gmail has had this for a while—they’re just making it much more obvious.) And while the world assumes that email marketers are flipping out over this development, I offer you two reasons why I for 1) am not flipping out over this, and 2) believe this is actually a positive development for...

Read More

Wrapping up this series on coding emails, we’ll look at some final layout commands along with other handy code snippets and tools. Column Shifting Layouts Two column layouts can work great for a wide desktop display, but when viewing on a small mobile device, converting it to a 1 column stacked design can greatly improve visibility. Generally a 2 column layout will actually be 3, one of them being a middle spacing column that gets...

Read More

It’s no secret that retailers ramp up their email marketing volume come the holiday season. They would be fools not to milk that “special” time of year for all it’s worth. There was one retailer in particular—for me, at least—that took the holiday season as a cue to unleash the hounds onto my inbox. That retailer is Brookstone. I’ve always been a fan of Brookstone—mostly for the massage chairs and the free lounging time they used to...

Read More

Did you know, as our friends at MarketWatch have reminded us, that there will be two holiday shopping seasons this year? Bust out your calendars and your pens (err, thumbs or styli or what have you) for this: Hanukkah begins the night before Thanksgiving this year. So, how does that affect your email marketing plans for the holiday season? Yes, Hanukkah is eight days long, so it will stretch INTO the traditionally busiest shopping...

Read More

By now I don’t need to tell you about the pervasiveness of smart phones, or how differently users interact with them verses desktop computers. So I won’t. Most mobile email clients will scale a static email to fit the viewer (everything’s tiny) or crop the email (scroll-ville). To get optimal results we need to have our email respond to the device it’s being viewed on. There are a number of ways to do this,...

Read More