Email Marketing Whitepaper: The Power of the Welcome Series
Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them. The shocking news is that welcomes are actually the best performing email many organizations will ever send. In this whitepaper, we’ll explain why welcome emails play a hugely significant...
Read MoreSocial Media Case Study: Gimme Some Sugar Sweepstakes grows Facebook Fans and Email List
SUMMARY: When your audience plateaus in a social network, sometimes you need more than good content and a chatty demeanor to grow it further. Sometimes, you need a good campaign. This trade association got thousands of people to join its Facebook, Twitter and email audiences during a 90-day sweepstakes targeting U.S. moms. You’ll see the campaign’s viral tactics and learn why you should never forget the “sweepers.” CHALLENGE The Sugar Association strives to get its...
Read More2012 Rockin’ New Year: The Women of Email Marketing
Just before Christmas, I did a blog post about the great people on the Only Influencers list. I included a short list of people from the group, and much to my dismay, I seemed to have overlooked many of the great women in email marketing (Thanks for the gentle nudge Karen.). I’m not sure why this happened, maybe I’m just a dumb @ss sometimes. I would be remiss in not calling out the great women who make email marketing better for all of us. So I’m going out on a limb here with a...
Read MoreNo Reindeer Games? Try Email Games from StyleCampaign
When checking my email over the holidays I was treated to a great email from the cool folks at StyleCampaign. The email was a holiday slots game driven by a script (actually a dll) and dynamic image server with graphics built on the fly. Each time you opened the email it called a new graphic randomly which showed your results (no win, pair or jackpot,) slots graphic, your number of spins and total points. Very fun email and it tracked all plays from any device. Go here to learn more about the...
Read MoreA Very Happy Email Geek Holiday
I’d like to start by thanking the great people we have in the email marketing world. I know that I—and many others have said this many times—but I don’t know of any other marketing channel where people share information, tactics, data, etc. like the email geeks do. Furthermore, they are always at the ready to help each other figure out problems encountered with wild abandon. For this, I salute the email geeks with a glass of Good Cheer! (Actually 12-year old scotch, but who’s...
Read MoreEmail Marketing: 4 Steps to Manage Your Inactive Subscribers
Inactive subscribers aren’t necessarily inactive customers. They might not open or click on emails, but those subject lines, from lines and regular brand impressions are still positively influencing their purchase behavior. So is it still necessary to send dedicated “winback” campaigns to get these people opening and clicking again? Yes. After all, that positive influence likely increases if they’re actually engaging with your messages. And the prominence given to your emails...
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We like to say we're Email Marketing Super Heroes. We believe email should make subscribers happy, solve problems, and create positive emotional responses. And we use our kid-like imagination to create email marketing campaigns that out-perform the cookie-cutter, same-as-usual approach. Feel free to send us capes any time you like. 
