Category: Blog

  • How to Bypass Gmail’s Promotions Tab for your Emails?

    A few weeks ago, we received a call from a worried client whose emails were landing up under Gmail’s promotions tab. We gave them our word that we would definitely look into this and assist them in making the transition from promotions to the primary tab. But how were we going to execute this? Was

    Posted by Chris Donald
    June 1, 2022 in story time

  • 8 Best Email Service Providers for Small Businesses

    When it comes to scaling your business, email marketing is a key part of a successful growth plan. Free email packages are usually made for personal use and have limitations on data usage, which means that there is a cap on the amount of emails sent per day, month or quarter, depending on the provider.

    Posted by Chris Donald
    June 8, 2021 in story time

  • Is email marketing dead?

    Is email marketing dead? Is email marketing dead? Judging by the number of emails that flow into email boxes every day (306.4 billion emails a day according to Statista), emails aren’t dead, and neither is email marketing – IF you do it correctly. Historically it has never been as easy as it is now to

    Posted by Chris Donald
    May 25, 2021 in story time

  • Guest Post: Next Level Email Marketing Changes Behavior and Brand Perception

    Below is a guest post from one of our partners, RUKUS, a company that specializes in mobile-first personalized video campaigns. Have a read! Personalized video email marketing is proven to increase conversions and encourage engagement but at RUKUS.io, we’re asking does it change behavior and brand perception? A recent campaign with Zumba Fitness suggests yes. At

    Posted by Scott Cohen
    July 28, 2014 in story time

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