Email Marketing 2.0 Features

Inbox Group includes all of the advanced features and Email Marketing 2.0 integration needed for producing professional html email newsletter publications. Every package comes with built-in content management and an integrated companion microsite - a unique combination of features found no where else!

Layout/Templating — flexible template editor with advanced style sheets produces sophisticated look and feel with no HTML experience required.

Multiple layout templates allow you to expand your email newsletter programs to include promotions, alerts, press releases, and more.
Create a custom domain for your newsletter and guard sensitive information with password protection if needed.

Content Management — online HTML editor for easy editing.

Personalized email, micro-site and RSS feeds add information to your email, its associated web site, and optional RSS feeds that is specifically customized to the recipient.
Dynamic content allows you to display different content to different recipients depending on the subscriber profile.
Reader surveys with detailed survey tracking open a dialog with your subscribers and allow you to quickly view who answered which questions and how.
Expand the range of your content with attachments and embedded personalized rich media objects.
Searchable web archive allows readers to search past newsletters and other content by keyword.
Share content, in addition to layouts and subscribers, across multiple newsletter accounts.
Publish in over 40 languages.

Subscriber Management — real-time system allows subscribers to easily opt-in and opt-out of any mailing list and to choose their preferred format: HTML email or plain text.

Extensive subscriber profiling and list segmentation capability.
Comprehensive online list management tools.
Customizable subscribe forms to ensure you collect appropriate profile information.
High performance email engine - SPF and Sender ID compatible, CAN-SPAM compliant.
Integrated, worry free, bounce management and ISP relations. All bounces categorized for future action (i.e. mailbox full, vacation, bad address, etc); bad addresses can be easily removed or edited individually or in batches.
Download subscriber emails into Excel-compatible format for extended usage.
Welcome message can be sent automatically to every new subscriber.
Scheduled email delivery, so you can specify the exact date and time of your newsletter mailing.
External API allows subscriber information to be automatically shared between servers.

Reporting and Analysis — Easy-to-interpret, full-color graphs and charts enable you to collect intelligence and turn it into knowledge. Compare performance of multiple accounts.

Overview and Snapshot Reports highlight key metrics for delivery, response, and performance activity. Compare these metrics with others in your industry and the entire Inbox Group network.
Content Popularity Report shows you what content is most valued by your readers. Tracks both articles and external links.
Time Spent Report gives further insight into how compelling your content is to your readers by measuring the time a subscriber spends with an issue.
Subscriber Detail Reports tell you which individual subscribers or groups of subscribers are reading which articles or taking which actions.
Performance Trend and Histogram Reports plot your marketing program’s performance across multiple issues/mailings or a chosen date range.
Site Tracker provides ROI analysis by allowing product purchases and other online interactions with your corporate web site to be monitored and to determine the sales effectiveness of your newsletter.
Subscriber Q&A Reports allow you to identify segments of your subscriber base, such as the most or least active subscribers.

Multiple Service Plans to Meet Your Needs — Your Inbox Group sales representative will help you choose the service plan that best meets your needs. Plans include:

Includes from 1,000-to-10,000 emails per month (additional emails available for larger lists)
10 to 100 MB storage (archive, articles, graphics)
All media (images, flash, etc.) delivered automatically by the Akamai network
Multi-user collaboration (5 simultaneous users included)
Unlimited email support, setup and template design help available
As many as 150 separate mailing lists per account.
Enterprise solutions available with multi-account packages, including parent-child and peer-to-peer relationships.

NOTE: Availability of the features listed above depends on the service plan you choose.