Go Green with HTML Email Newsletters
Email marketing is a great way to Go Green and save money. Using email instead of print mail can make a big differene to your bottom line and help save some trees. Making the transition from Print to email maybe be easier than you think.
Many small business owners think that "going green" will cut into profits. That simply is a myth.
Email marketing has shown an average return on investment of about $48.00 per dollar spent. It is by far the best return on your marketing dollars. Print doesn't even come close to that.
For $200.00 per month you can use the same system used by Fortune 500 companies and big businesses to drive sales, increase brand awareness, build customer relationships, update members with timely information and yes maybe even save a few trees. You'll also save time and resources and be faster to market with your message.
Email newsletters are far easier to create, save lots of money over print and postage, and can be tracked. Feedback is fast, efficient and some might even say fun. You can know who has opened the email, what the most read articles were and which links were clicked on the most. You can do interactive polls and surveys to immediately engage your members and find out what they really think!
Readers can even update their information like address, phone, email, etc. All of their modifications are downloadable in Excel spreadsheet format to more easily integrate with your system. Imagine... no more printing costs, no more postage costs and no more wondering who read it or who didn't. Try doing that with a printed newsletter. Email newsletters can do so much more for so much less that it just makes sense to consider the transition; Inbox Group can help you make it a success.
So try Going Green and save some green doing it.
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