Personalized One-to-One Email Marketing

In the old days of email marketing you could send the same email newsletter to all subscribers... same discount, same content and get a good conversion rate. But that just doesn't work anymore.

Dynamic personalized one-to-one email marketing is the only way to give the subscriber what they want. Creating content based on subscriber preferences and profile attributes, purchase data and previous responses will get you the best response to your email marketing efforts. One-size no longer fits all. Personalized one-to-one email marketing will always out-perform the old blast-to-all method. Studies have shown that one-to-one marketing returns up to 25-percent more response over traditional blast email.

This may sound more difficult than it really is. With Inbox Group's targeted dynamic content and personalization features you can target the right message to each of your subscribers by just setting up a few rules. Let's start with something easy.

Say you are sending out an email with a special offer for product A at a 20% discount for new customers. You wouldn't want to send this offer to customer that have already purchased product A. For existing customers you want to offer a loyalty discount on Product A. Now from can set a field that has a option of yes or no to mark them as current customers. With that in place you create 2 offers and add a rule: If customer equals yes then show this offer, if customer = no then show this offer.

The Inbox Group system automatically creates each email that is sent based on the rule(s) you created.

Segment and Target Your Email Audience

Here's another example: Let's say your newsletter is read by a national audience. Certain content is location specific. You can make a rule to say; If State = TX show this article. If the content is for multiple locations you would make a multi-rule; If State = TX or FL or GA show this article. If the subscribers profile matches they get the content, if not, they don't.

This is made easier by the Rule Wizard in our system that lets you create simple or complicated rules with ease.

Personalized one-to-one email marketing is the best way to get your subscribers attention and keep it. People appreciate that you know who they are and what they like. You need to treat them like the old store owner did when they knew everyone's name and what products they like. No you don't have to keep that information in your head, it should be in your customer database and used to personalize the content you send them.

Segmentation

Every email marketer knows the importance of delivering the right message, to the right audience, at the right time. Through dynamic content capabilities you can easily deliver the right message, with timing controlled by your subscribers' preferences. However, to take your direct marketing efforts to world class levels, you need to consider the third element - the right audience. Using an intuitive personalization wizard, you can easily create customer segments based on demographics, transactional history, and subscriber preferences. Inbox Group's email marketing software includes tools to create segments based on as many or as few demographics as you need.

Inbox Group's segmentation tools make it easy for you to test email messaging and content to smaller audiences and segments to systematically determine what elements prove most successful to which audience. Develop test segments that are statistically significant, deliver your email messages, analyze results using Inbox Group's online tracking tools, make adjustments based on what you learn, and watch your campaigns' performances go through the roof.

If you'd like to discuss this option for your business, please contact us. We offer free phone consultations and free email marketing advise whether you use our system or one of our competitors. Start your Free Trial of Inbox Group today and learn what our clients already know, we're the best at helping all size businesses succeed with their email marketing campaigns.