Embrace the Relationship Side of Email Marketing
It’s no secret that people will buy from brands they trust, especially brands with whom they consider themselves to have a relationship. Inbox Group’s lifecycle email marketing approach takes a evolved view of email marketing and focuses on building and maintaining long-lasting, profitable relationships with your most engaged customers.
Lifecycle Email Marketing in Action
Lifecycle email marketing is about engaging your customers over a period of time, increasing the relevancy of your messages, and driving higher lifetime value as a result. Here are some examples of simple lifecycle programs Inbox Group can help you develop:
- Welcome Programs. We can help you set up and deploy an automated, three-touch or more email series which allows you to communicate important information at one of the most crucial points in your relationship with your subscribers.
- Win-Back Programs. We can help you create multi-touch programs to re-engage with those subscribers who have stopped responding to your emails.
- Browse Triggers We can help you create triggered programs to engage with those subscribers who browse certain products or services.
- NLP (Next Logical Product) Triggers When we sift through your purchase data we can find trends that show when someone purchases product X they usually purchase product Y shortly thereafter. For an example: Someone buys a front-loading washer and dryer, with a few months they also buy the pedestals they rest on. By creating a triggered message we can help close the timeline of those purchases and drive revenue quicker.
Inbox Group can help you formulate and act on a comprehensive lifecycle email marketing program that meets or exceeds your goals.
Inbox Group helps companies and non-profits of all sizes communicate with their customers, establish relationships, ensure retention, and build credibility through email, social media, and mobile.
For more information, give Inbox Group a call toll-free 1-888-504-6269 orRequest a Free Consultation