Email Marketing with Targeted Dynamic Content

With Inbox Group’s Dynamic Content functionality, you can easily tailor your content to your subscribers’ individuality. Now, using the information you know about your subscribers, including where they live, what they do, or what product of your company’s they use, you can tailor your newsletter to meet their individual needs.

Targeted Email Marketing Content With the Dynamic Display Rules feature that is attached to each article or element in your newsletter, you can determine, based on information that you have gathered on your subscribers, what they see when viewing your newsletter. This means you can show specific content to some subscribers (like snow shovels to people in Maine) while hiding it from others (those that live in Florida). Here’s how you do it:

Every article and layout element will have, at the bottom of its edit page, a button labeled Edit Display Rule.
Click this button to bring up a new window called the Display Rule Editor. You will now see a screen where you can configure display rules that will determine if the particular article you are editing will be displayed based on the values you select for this article.
Your first option in establishing display rules is in the second column of the first row, which is labeled "Field." Here you can select from any field you have in your subscriber file.
The next option is the "Operator," where you determine the relationship between the field you have just selected and the value you will put in the next column. If the "Field" must be the same as the value you will enter in the next column, then select "Equal To." If you want everything but what is in "Field, " then select "Not Equal To." There are six options you can choose from for the "Operator."
The last column is for the "Value." This is where you enter the information your rule will check for in the subscriber table. Note that the article will only display when the rule you configure is true. For instance, say that you create a simple rule where those in Massachusetts should only see this particular article. For this, select "State" for your "Field," "Equal To" for your "Operator," and MA for your "Value." The "Value" must be an exact match so if states are spelled out, then you must type in the full spelling of the state.

In this "Equal To" example, if a subscriber proves to be true for this rule (i.e. they reside in MA) then your article will display. If the rule is false (they live elsewhere), then the content will not be display.

Dynamic Disply Rule Editor

To add a more complex display rule, you can use the additional rows. You can see that in the second row, the first column is the "And/Or/Not" column. This will allow you to establish a relationship between several rules that you configure for the article. For example, if you select "And" then both the first rule and the second rule will have to be true in order for the article to display. If the "Or" option is selected, on the other hand, the article will display if either of the rules is true. The "Not" option allows you to create a rule that will let the article display only if the rule proves to be false.

Here’s an example of a more complex rule. If we want people who are in either Massachusetts or California to be able to see this article, we can do so by setting the first row the same way as the example above, then changing the "And/Or/Not" in the second row to "Or," the "Field" to "State," and the "Operator" to "Equal To" once again. The "Value" will be "CA".

Once you have finished with your display rules, click Insert at the lower left of the Display Rule Editor screen. Now on the article edit screen above the Edit Display Rule button, you will see text in green that represents the code for the rule you just set up. Click Save on the edit screen and your new rule will be implemented.
When viewing your newsletter in "Preview," all the articles or elements will display, even if there are rules applied to each for different versions of your newsletter. When you view your newsletter in the "Layout" format, you will see, for each article or element with a rule, the code for the rule in red above the article and the word "END" at the bottom of the element.

Now with your display rules in place, you can be assured that your readers in Maine will hear about your snow shovels and your readers in Florida will not. And your subscribers will thank you for tailoring your content to their preferences by their continued loyalty and readership.

The Dynamic Content feature is available in our Dyno-account and Enterprise accounts. If you'd like a Free Live Demo of the Inbox Group system and Dynamic Content features, please contact us.