Web Content

Content is King of the Search Engines

With Inbox Group you not only get one of the industry's finest email marketing services, but you also get a website version of each email newsletter and automatic archiving of content. This content will be at your Inbox Group account address (www.inboxgroup.net/accountname) or you can add a custom domain or sub-domain of your choosing. It gives your content a home on the web.

The companion Web site that is maintained through your Inbox Group account is built dynamically from the content management system and is the landing page that people reach from the emails you send and the links you add to your corporate Web site. There is no need for you to know HTML to create a high-quality HTML newsletter and microsite. It is the home of the current edition of your newsletter and all of the past issues contained in your archive. In addition to the formatted cover page you can send via email, all inside pages of your newsletter are stored within this Web site. As articles and new issues are added and changed, the companion Web site changes automatically.

There are many reasons why a newsletter with a companion web site makes sense. Some include:

• Increased Longevity: A place is reserved for the newsletter so that it can outlast the original e-mail message and can be bookmarked for future reference.
  
  
• Increased Web Traffic: Because the newsletter has components both on and off the Web, readers are more likely to click through to see the remainder of the newsletter online.
  
  
• Drive Revenue: As promotions from the newsletter last longer and drive more traffic to your Web site, the number of "touch points" you have with your customers increases and new business is likely to result.
  
  

There are also many aesthetic and functional benefits of delivering email newsletters with a matching Web site. These include:

• Compatibility: The highest number of readers can see the formatted HTML version of your newsletter no matter what type of email program they are using. So, readers who can only see the plain text version receive active links going directly to the HTML version on the Web.
  
  
• Advanced Reporting: You can measure the interests of your readers by watching how they click from the synopsis provided in the email to the rest of the story found on the Web site, and then how they navigate to other parts of the newsletter.
  
  
• Interactive: The newsletter can provide built-in interactive elements like surveys and "letters to the Editor".
  
  
• Multimedia: You can reliably deliver multimedia such as Flash, streaming audio and video, Java applets, etc. Since many email programs and services do not support embedded media objects, people can still view the rich media by clicking over to the Web version.
  
  
• Cleaner Format: You do not have to pour everything you want to say into the email message and overwhelm your readers. The "Full Story" links lead readers to the articles in which they are interested. The whole time they remain within the context of your newsletter.
  
  
• Personalized: The companion Web site also supports the dynamic personalization engine. This means the pages on the Web can appear differently to each subscriber with their personal information inserted in the content. You can also determine who gets what information based on industry, area or any other custom profile field you choose.