Month: July 2010

  • Email Marketing: Who’s on First, What’s on Second

    Abbott and Costello, for those of you too young to remember, made the title of this article famous.  Their comedy bit about baseball and Who’s on First is a classic.  When it comes to email marketing, remembering those two lines might just help you with your next campaign. When you plan to send an email marketing campaign

    Posted by Scott Cohen
    July 29, 2010 in story time

  • What Luis Tiant Taught Me about Email Marketing Communications

    Earlier this year I had the great fortune of going to the Red Sox Fantasy Camp for a week to play baseball with other fans of the Boston Red Sox.  It was without a doubt one of the greatest weeks of my life.  I got to be a kid again.  I was playing a game

    Posted by Scott Cohen
    July 26, 2010 in story time

  • Ben & Jerry’s email newsletter – I don’t want to share!

    While heading to the Ben & Jerry’s site to subscribe to their email newsletter, I noticed this little tidbit of text at the bottom of the subscribe form: By providing this information, you acknowledge that Ben & Jerry’s may send you information, samples or special offers we feel may be of interest to you about Ben

    Posted by Scott Cohen
    July 19, 2010 in story time

  • The Number 1 Social Network for Customer Retention and You’re Probably Not Using It

    For customer retention the number one social network is…the telephone. With all the focus on social media, I think we sometimes forget that a regular phone call to clients (at least once a month) is the most important social connection we can make. Having a personal connection with a client and providing great service, products and

    Posted by Scott Cohen
    July 15, 2010 in story time

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