Month: July 2010

  • Email Marketing: Who’s on First, What’s on Second

    Posted by Scott Cohen On July 29, 2010 in story time I 0 Comments

    Abbott and Costello, for those of you too young to remember, made the title of this article famous.  Their comedy bit about baseball and Who’s on First is a classic.  When it comes to email marketing, remembering those two lines might just help you with your next campaign. When you plan to send an email marketing campaign

  • What Luis Tiant Taught Me about Email Marketing Communications

    Posted by Scott Cohen On July 26, 2010 in story time I 0 Comments

    Earlier this year I had the great fortune of going to the Red Sox Fantasy Camp for a week to play baseball with other fans of the Boston Red Sox.  It was without a doubt one of the greatest weeks of my life.  I got to be a kid again.  I was playing a game

  • Ben & Jerry’s email newsletter – I don’t want to share!

    Posted by Scott Cohen On July 19, 2010 in story time I 0 Comments

    While heading to the Ben & Jerry’s site to subscribe to their email newsletter, I noticed this little tidbit of text at the bottom of the subscribe form: By providing this information, you acknowledge that Ben & Jerry’s may send you information, samples or special offers we feel may be of interest to you about Ben

  • The Number 1 Social Network for Customer Retention and You’re Probably Not Using It

    Posted by Scott Cohen On July 15, 2010 in story time I 0 Comments

    For customer retention the number one social network is…the telephone. With all the focus on social media, I think we sometimes forget that a regular phone call to clients (at least once a month) is the most important social connection we can make. Having a personal connection with a client and providing great service, products and

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