Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason.  You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client. Do they value your business relationship?  Do you?  Are

Posted by Scott Cohen
July 14, 2010 in story time

For many businesses the 70-30 rule is a reality, 70 percent of revenue is generated by 30 percent of their clients.  Most businesses have an active on-going relationship and regular communications with these customers.  They are the customers that appreciate the personal service, close relationship, fast response and/or value that the business has to offer.

Posted by Scott Cohen
July 12, 2010 in story time

Is your email awkward?  Is it shy around other emails?  Does it just stand in the corner wearing a lime-green leisure suit and go home alone at the end of the night?  Is it constantly overlooked for trendier, cooler emails?  Well, I’m sorry to tell you, your email marketing is probably socially inept.

Posted by Scott Cohen
July 3, 2010 in story time

We all read articles about deliverability, subject lines, avoiding spam filters, best days to send your email, etc.  While these things are important, our 3 rules for successful email marketing should be at the top of your email marketing to-do list.   Rule #1 – Understand the Relationship Understanding your relationship with the subscriber is important

Posted by Scott Cohen
July 3, 2010 in story time