This is part of the Email Snob interviews done at the blog, Scott Writes Everything by Scott Cohen.  Scott has been doing interviews with email marketing thought-leaders and we were honored that Scott asked Chris Donald to join him.  You can read the complete interview here. Thanks again to Scott and we continue to enjoy the

Posted by Scott Cohen
September 12, 2010 in story time

While reviewing analytics for a Fortune 100 company, they posed the question how can we better track and increase purchases through email marketing.  So the brain-trust at Inbox Group went to work in partnership with the Nano-Technology Dept. at M.I.T.  After years of development and testing on mice, bunnies and college students, we are finally

Posted by Scott Cohen
September 10, 2010 in story time

Over the past ten years, I have worked with a myriad of health care providers as well as individual family doctors helping them with their email marketing. Like most email marketing we always suggest strongly to segment and offer content based on the individual recipients wants and needs. When these rules are followed along with

Posted by Scott Cohen
September 2, 2010 in story time