The winner of our “Why you’re thankful for email marketing” comments random drawing goes to Noah Fournier @noahdiggs.  Last night after a great Thanksgiving feast, I put all the commenters into a hat and had a friend that knows nothing about the email marketing industry pull a name from the hat.  Noah was picked so he’ll get the

Posted by Scott Cohen
November 26, 2010 in story time

So here we are in the midst of another holiday season and once again email marketing is the overwhelming champion for driving traffic and sales.  This comes as no surprise to email marketers and shouldn’t be a surprise to anyone else. Social media on the other hand is playing a supporting role.  Sure social media

Posted by Scott Cohen
November 26, 2010 in story time

I like to say that one of the reasons why I enjoy email marketing so much is because every little thing is testable. I also enjoy the focus on data and how well data can be leveraged through email. Today, though, I’m not going to give into tactics about testing or utilizing data. I’m going

Posted by Scott Cohen
November 18, 2010 in story time

It seems everywhere you go on the web; you can “Like” something.  You can like a blog post, Facebook user, content, ads, even people, but email doesn’t have a “Like” button.  As usual we have a “Mark as Spam” button.  As an email marketing professional, I’m just not feeling the love. Email should have a

Posted by Scott Cohen
November 12, 2010 in story time