As we approach Thanksgiving here in the U.S., I thought it was time to reflect on what email marketing has brought to my life. It may sound silly, but I owe a lot to the email marketing industry and the people in it. So bear with me for a moment—there is a bonus in it

Posted by Scott Cohen
November 10, 2010 in story time

It is commonly said that email marketing has the best return on investment (ROI) of any marketing medium. It’s true for many reasons, and can be true even when there’s not a measurable “sale” involved. Since I work for a non-profit university, I know full well how effective direct mail–in the form of printed brochures

Posted by Scott Cohen
November 2, 2010 in story time