Month: March 2011

  • Email Marketing and Direct Mail: Numbers and Efficacy

    A week or two ago, I read an article (and don’t ask me to remember where) that said that direct mail was more effective than email marketing. Now, after drying off my computer and monitor from the spit-take that statement induced from me, I thought to myself, “I’ve worked with both email and direct mail.

    Posted by Scott Cohen
    March 10, 2011 in story time

  • Email Marketing: Relationships and Value

    Does this sound familiar? “Oh, Joel Miller, you’ve just found the marble in the oatmeal. You’re a lucky, lucky, lucky little boy. ‘Cause you know why? You get to drink from… the FIRE HOSE!” – “Stanley Spadowski” in the classic Weird Al 80s hit “UHF” Rewarding your subscriber’s action by unleashing hell on their inbox?

    Posted by Scott Cohen
    March 2, 2011 in story time

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