Month: April 2011

  • What’s the Deal with Video in Email Marketing?

    There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been

    Posted by Scott Cohen
    April 18, 2011 in story time

  • Email Marketing: Playing Customer

    There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this: Become a real customer of your product or service. I don’t mean simply go to your sign-up form on your website and just make sure everything is

    Posted by Scott Cohen
    April 7, 2011 in story time

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