Month: May 2011

  • Murder He Wrote: The Invisible Email Marketing Message

    I read a book long ago about a murder that takes place in a neighborhood on a day when people were out in their yards, lots of people coming and going, yet no one saw a thing.  They didn’t notice any strange cars or people in the neighborhood.  Nothing out of the ordinary stood out. 

    Posted by Scott Cohen
    May 24, 2011 in story time

  • Email Marketing: Leveraging Print for Email List Building

    A while back, I wrote about the many positive reasons why you should convert your printed newsletter to an email newsletter. Yet, in the cross-channel world of marketing, for many of you there is still a place for print. Why not use print to build your email list? My alma mater just gave me an excellent

    Posted by Scott Cohen
    May 23, 2011 in story time

  • Email Marketing: List Hygiene and Engagement Podcast

    A few months ago, right as I joined Inbox Group full time, I participated in the EEC’s List Growth and Engagement Podcast Series. Below is the recording of my discussion on list hygiene and engagement tactics with Luke Glasner (of Red Pill Email). I’ve highlighted some key points below as well.

    Posted by Scott Cohen
    May 5, 2011 in story time

  • Email Marketing: Choose Your Battleground Wisely

    As we enter (and swiftly exit) Mother’s Day “season” for marketing, I am reminded of a quote from “The Art of War” by Sun Tzu: “He who knows when he can fight and when he cannot will be victorious.” Let’s face it. The inbox can be a warzone. And companies are sending more and more

    Posted by Scott Cohen
    May 3, 2011 in story time

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