There is a funny juxtaposition between what organizations communicate and project to the public (namely, their consumers and prospects) and what they communicate to their own. Often, you’ll find that external email communications are given a great deal of thought, targeting (we hope), and control, whereas internal email communications are a smorgasbord of information gluttony

Posted by Scott Cohen
June 15, 2011 in story time

“A new species is being born. Help me guide it, shape it, lead it.” Professor Charles Xavier – X-Men: First Class If Charles Xavier were an email marketer rather than a brilliant telepath building a school for mutants, would that quote change very much? Not really, because in a sense, we’re all mutants. Yes, I

Posted by Scott Cohen
June 7, 2011 in story time