Month: July 2011

  • Email Marketing and Social Media Contests: 3 Reasons Why You Need a Retention Plan

    How many times have you been in this situation? Boss: “We need to be on Facebook. Let’s have a contest and get people to like us and subscribe them to our email.” You: “Okay, great. What do we plan to do with them after they’ve signed up?” Boss: “I don’t know. But you need to

    Posted by Scott Cohen
    July 15, 2011 in story time

  • Email Marketing KSSS – Keep Surveys Simple

    Surveys are an excellent method to use when you want to know more about what your customers are thinking. Yet, surveys can run the gamut, and be very intensive and intimidating for potential partakers. If you want your customers to give you some intel, make it easy for them to do so. Keep your email

    Posted by Scott Cohen
    July 1, 2011 in story time

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