Month: November 2011

  • Email Marketing: Abandoned Shopping Carts and the Art of Negotiation

    While most marketers understand that emotion is a significant part of the purchasing process, so is the negotiation.  With every purchase there’s a negotiation happening, whether it’s online or offline. If you receive an email promoting a product you’re interested in buying, you’ll most likely view and probably click through to the site to see

    Posted by Scott Cohen
    November 16, 2011 in story time

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