It seems like many times we forget that the people on our email marketing lists as just like you and I. Their lives change constantly, just like ours do. They might get a new job, or as in these times might lose their job. They move, they get married, they get divorced, they have a
Posted by Scott Cohen
December 11, 2011 in story time
Titles, like tweets and subject lines, are the hook to reel in your readers. (My point made: at least you thought this title was interesting enough to come and see what I’m ranting about today.) My gripe today is about social media and its apparent lack of a “standard” ROI for most small and mid-size
Posted by Scott Cohen
December 10, 2011 in story time
With the news that Facebook will be requiring all Fan Pages to use their new Timeline feature, this useful infographic will help with the dimensions of the different areas to which you can publish content.
Posted by Scott Cohen
December 10, 2011 in story time
Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them. The shocking news is that welcomes are
Posted by Scott Cohen
December 10, 2011 in story time
