I’d like to start by thanking the great people we have in the email marketing world.  I know that I—and many others have said this many times—but I don’t know of any other marketing channel where people share information, tactics, data, etc. like the email geeks do. Furthermore, they are always at the ready to help each

Posted by Scott Cohen
December 9, 2011 in story time

Inactive subscribers aren’t necessarily inactive customers. They might not open or click on emails, but those subject lines, from lines and regular brand impressions are still positively influencing their purchase behavior. So is it still necessary to send dedicated “winback” campaigns to get these people opening and clicking again?

Posted by Scott Cohen
December 5, 2011 in story time