In case you missed recent events, Gmail has added unsubscribe functionality to their UI. Lifehacker has a good, quick synopsis on this topic. (Okay, Gmail has had this for a while—they’re just making it much more obvious.)And while the world assumes that email marketers are flipping out over this development, I offer you two reasons why I for 1) am not flipping out over this, and 2) believe this is actually a positive development for email marketers.Reason 1: Email Marketers Don’t Have Control Over the Inbox.This is just another reminder from the ISPs of the world that they (and, to a certain extent, their customers) control the inbox. ISPs don’t make money off of email marketing, so they’re in the business of protecting their networks and their customers—the users.

Posted by Scott Cohen
February 25, 2014 in story time