One-size-fits-all emails do not work (well) anymore. Each business is different. As email marketers, you need to use the abundance of data at your fingertips in the right way—namely by leveraging said data to provide a 1:1 experience for your subscribers. The word you’re looking for here is “Personalization.” Personalization in email marketing is about

Posted by Chris Donald
December 19, 2017 in story time