Month: January 2018

  • What Metrics Matter for Email Marketing

    Posted by Chris Donald On January 24, 2018 in story time I 0 Comments

    One of the best things about email marketing is that almost every aspect of it is measurable—opens, clicks, conversions, forwards, complaints, bounces, unsubscribes, you name it. In fact, there are so many potential points of data you can track that it can be overwhelming. So, it’s important to establish which metrics truly matter as the

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