Your perfectly planned, well-executed emails are not getting delivered to the subscribers’ inbox. And yet, your ESP is showing 99%(!) delivery. Yes, this is confusing. But there is a difference between delivery and deliverability. Let’s explore what the difference is. Email Delivery To be considered “delivered”, your email simply has to be accepted by the

Posted by Chris Donald
March 19, 2018 in story time

Email marketing is not easy. It requires a lot of effort, dedication, and resources to turn ROI into reality. Growing and maintaining your email list, campaign creation (transactional, promotional, lifecycle programs), campaign deployment, reporting, and taking steps to ultimately enhance your email marketing ROI with each campaign—each of these steps requires focus. While there is

Posted by Chris Donald
March 6, 2018 in story time