Month: May 2018

  • Transactional Emails vs. Promotional Emails: What’s the Difference?

    Posted by Chris Donald On May 8, 2018 in story time I 0 Comments

    Not all email marketing campaigns are created equal. With the advent of product recommendation engines, RSS feed-driven campaigns, dynamic content, and other advances in email marketing code and creative, the difference between transactional and promotional emails has become blurred. But the difference between these two general types of email is crucial to understand. Let’s take

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