Ben & Jerry’s email newsletter – I don’t want to share!

Posted by Scott Cohen On July 19, 2010 in story time I 0 Comments

While heading to the Ben & Jerry’s site to subscribe to their email newsletter, I noticed this little tidbit of text at the bottom of the subscribe form:

By providing this information, you acknowledge that Ben & Jerry’s may send you information, samples or special offers we feel may be of interest to you about Ben & Jerry’s, or other carefully-selected companies. If you would like more information, please read our Privacy Policy.

Really! How exactly is Ben & Jerry’s going to carefully select companies to share my information.  They don’t ask for my interests in the subscribe form.  They didn’t send a welcome message asking me for more information about myself.  All they know if I completed all fields is where I live and how old I am.  Will I be getting emails from AARP since I’m 50?  That would be depressing and would probably send me out to the store for some ice cream to drown my sorrows.  That must be it!

Maybe this is a reason for the less than stellar response to their email marketing efforts by their subscribers.  Please don’t share my info.  Or at least make it an option for me to choose to share my info that I have to check.

If you want to know what I like ask me.  But I don’t like having my information shared willy-nilly.  You don’t know what other offers I’d like to receive.

Okay enough ranting on my part.

Cheers, Chris

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