Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Transactional Emails vs. Promotional Emails: What’s the Difference?

    Posted by Chris Donald On May 8, 2018 in story time I 0 Comments

    Not all email marketing campaigns are created equal. With the advent of product recommendation engines, RSS feed-driven campaigns, dynamic content, and other advances in email marketing code and creative, the difference between transactional and promotional emails has become blurred. But the difference between these two general types of email is crucial to understand. Let’s take

  • Mother’s Day Email Inspirations

    Posted by Chris Donald On April 24, 2018 in story time I 0 Comments

    Mother’s Day is almost here. Have you made your bed yet? Last year, our friends at InboxArmy shared some great email marketing insights into how to enhance your email conversions during this special day. If you’re looking for some fresh Mother’s Day inspiration, we’ve got you covered. Let’s take a look at a few impressive

  • Email Delivery vs. Email Deliverability: What’s the Difference?

    Posted by Chris Donald On March 19, 2018 in story time I 0 Comments

    Your perfectly planned, well-executed emails are not getting delivered to the subscribers’ inbox. And yet, your ESP is showing 99%(!) delivery. Yes, this is confusing. But there is a difference between delivery and deliverability. Let’s explore what the difference is. Email Delivery To be considered “delivered”, your email simply has to be accepted by the

  • Stop Guessing! Get Expert Advice for Your Email Marketing Programs

    Posted by Chris Donald On March 6, 2018 in story time I 0 Comments

    Email marketing is not easy. It requires a lot of effort, dedication, and resources to turn ROI into reality. Growing and maintaining your email list, campaign creation (transactional, promotional, lifecycle programs), campaign deployment, reporting, and taking steps to ultimately enhance your email marketing ROI with each campaign—each of these steps requires focus. While there is

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