Month: July 2010

  • It Worked, Then Failed – Anatomy of an Email Marketing Campaign

    Posted by Scott Cohen On July 3, 2010 in story time I 0 Comments

    I received an email marketing message from a local restaurant that my wife and I go to on a regular basis. We visit enough that the owner and wait-staff know us by name. So the email message touted “Crawfish are Here” save $1.00 a pound, now only $4.99.   Cool, we love crawfish and this restaurant knows how