Month: January 2011

  • The True Connecting Power of Email

    Posted by Scott Cohen On January 21, 2011 in story time I 0 Comments

    It seems at least once a week there is someone who puts out an article or blog post which declares “Email is Dead!” While it couldn’t be further from the truth, I have a sneaking suspicion that there are three reasons why folks keep claiming that this very powerful channel is dead: They are stupid.

  • Scott Cohen Joins the Inbox Group Team

    Posted by Scott Cohen On January 20, 2011 in story time I 0 Comments

    We are excited to announce that Scott Cohen has officially joined the Inbox Group team! Scott is our new Vice President of Managed Services and has been hired on to work with clients, write for the blog, and do whatever it takes to keep clients and their customers happy. Scott brings with him to Inbox

  • Email Marketing: Solving WIIFM

    Posted by Scott Cohen On January 19, 2011 in story time I 0 Comments

    At the end of the day, there is one question you will receive (and must answer) from your subscribers: “What’s in it for me?” How you answer this question in each and every email message you send will determine how successful your email marketing program will be. Why is it important to answer this questions? Because that’s

  • Email Marketing: Reputation is Everything

    Posted by Scott Cohen On January 10, 2011 in story time I 0 Comments

    In case you have missed the news, I will be officially joining Inbox Group in a little over a week (on January 17th) as Vice President of Managed Services. I’m really excited about the opportunity to work with you, our fantastic clients! In the meantime, I have been tying up loose ends at my current