Month: April 2011

  • What’s the Deal with Video in Email Marketing?

    Posted by Scott Cohen On April 18, 2011 in story time I 0 Comments

    There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been

  • Email Marketing: Playing Customer

    Posted by Scott Cohen On April 7, 2011 in story time I 0 Comments

    There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this: Become a real customer of your product or service. I don’t mean simply go to your sign-up form on your website and just make sure everything is