Month: June 2011

  • Email Marketing for Internal Communications

    Posted by Scott Cohen On June 15, 2011 in story time I 0 Comments

    There is a funny juxtaposition between what organizations communicate and project to the public (namely, their consumers and prospects) and what they communicate to their own. Often, you’ll find that external email communications are given a great deal of thought, targeting (we hope), and control, whereas internal email communications are a smorgasbord of information gluttony

  • Email Marketing to Mutants

    Posted by Scott Cohen On June 7, 2011 in story time I 0 Comments

    “A new species is being born. Help me guide it, shape it, lead it.” Professor Charles Xavier – X-Men: First Class If Charles Xavier were an email marketer rather than a brilliant telepath building a school for mutants, would that quote change very much? Not really, because in a sense, we’re all mutants. Yes, I