Month: September 2011

  • Email Marketing: Seasonality and the Offseason

    Posted by Scott Cohen On September 22, 2011 in story time I 0 Comments

    If you’re a B2B email marketer, you’re probably relieved that the summer vacation season has mercifully come to a close. The decision-makers will be back in the office, and work can finally get done. There is an obvious season(s) for work and an obvious season(s) for play—scenarios that don’t just apply to holiday sales for