Month: December 2011

  • Key to Email Revenue: List Growth

    Posted by Scott Cohen On December 11, 2011 in story time I One Comment

    The most important thing you can do to sustain and grow your email revenue is to grow your email list. Whether you’re happy with your current email revenue or not, you need to grow your list because your email list is in a constant state of deterioration. As many as 1 out of every 3

  • Coding Pixel Perfect Emails [Part 1]

    Posted by Scott Cohen On December 11, 2011 in story time I One Comment

    Like most anything else, there are a thousand different ways to code an email, the tips in this series are what we have found to be particularly effective. Here we go!   Make it Modular The way an email is typically coded, is of course static tables, but with any design there are a number

  • How Responsive Design Increases Email Conversions

    Posted by Scott Cohen On December 11, 2011 in story time I 0 Comments

    You know that we are living in a Multi-screen World, and I am a Multi-screen girl. I’m on my phone while I am watching TV just like 81% of you out there according to Google.  I am switching from PC to Smart Phone to Tablet and every combination in-between all day, every day and so

  • Email Marketing: Discounting Your Revenue and Your Business

    Posted by Scott Cohen On December 11, 2011 in story time I 0 Comments

    All too often, we work with clients whose email marketing consists of one discount after another—10%  off, 20% off, $20 off a purchase of $100 or more and so on. This is nothing new. Yet, if you’re not a clearance business, then offering discounts in every email is just a bad idea. Think about it