Month: December 2011

  • Email Marketing: Those are Real People on Your List

    Posted by Scott Cohen On December 11, 2011 in story time I 4 Comments

    It seems like many times we forget that the people on our email marketing lists as just like you and I.  Their lives change constantly, just like ours do.  They might get a new job, or as in these times might lose their job.  They move, they get married, they get divorced, they have a

  • Social Media Causes Rats in Laboratory Cancer

    Posted by Scott Cohen On December 10, 2011 in story time I 5 Comments

    Titles, like tweets and subject lines, are the hook to reel in your readers. (My point made: at least you thought this title was interesting enough to come and see what I’m ranting about today.) My gripe today is about social media and its apparent lack of a “standard” ROI for most small and mid-size

  • Facebook Timeline Element Dimensions

    Posted by Scott Cohen On December 10, 2011 in story time I 0 Comments

    With the news that Facebook will be requiring all Fan Pages to use their new Timeline feature, this useful infographic will help with the dimensions of the different areas to which you can publish content.

  • Email Marketing Whitepaper: The Power of the Welcome Series

    Posted by Scott Cohen On December 10, 2011 in story time I 2 Comments

    Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them. The shocking news is that welcomes are