Month: December 2011

  • Social Media Case Study: Gimme Some Sugar Sweepstakes grows Facebook Fans and Email List

    Posted by Scott Cohen On December 10, 2011 in story time I 0 Comments

    SUMMARY: When your audience plateaus in a social network, sometimes you need more than good content and a chatty demeanor to grow it further. Sometimes, you need a good campaign. This trade association got thousands of people to join its Facebook, Twitter and email audiences during a 90-day sweepstakes targeting U.S. moms. You’ll see the

  • 2012 Rockin’ New Year: The Women of Email Marketing

    Posted by Scott Cohen On December 10, 2011 in story time I 3 Comments

    Just before Christmas, I did a blog post about the great people on the Only Influencers list.  I included a short list of people from the group, and much to my dismay, I seemed to have overlooked many of the great women in email marketing (Thanks for the gentle nudge Karen.).  I’m not sure why

  • No Reindeer Games? Try Email Games from StyleCampaign

    Posted by Scott Cohen On December 9, 2011 in story time I 0 Comments

    When checking my email over the holidays I was treated to a great email from the cool folks at StyleCampaign. The email was a holiday slots game driven by a script (actually a dll) and dynamic image server with graphics built on the fly. Each time you opened the email it called a new graphic

  • A Very Happy Email Geek Holiday

    Posted by Scott Cohen On December 9, 2011 in story time I 7 Comments

    I’d like to start by thanking the great people we have in the email marketing world.  I know that I—and many others have said this many times—but I don’t know of any other marketing channel where people share information, tactics, data, etc. like the email geeks do. Furthermore, they are always at the ready to help each

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