Month: July 2013

  • Let’s Click the Hell Out of Here!

    Posted by Scott Cohen On July 31, 2013 in story time I 0 Comments

    Often times I see emails that are too focused on selling. They are jam-packed with each and every value proposition. They have paragraphs and paragraphs of content. You have to scroll more than once to reach the bottom. Not that emails like these don’t have their time and place, but if you are trying to

  • Email Marketing: Skid Marks in My Inbox

    Posted by Scott Cohen On July 12, 2013 in story time I 3 Comments

    Last month when I went to visit family in Florida, I had the pleasure of speaking with some of my father’s neighbors about email.  A married couple, the wife was the outspoken one of the two, while the husband was mostly quiet, only occasionally chiming in with support for his wife’s views on the myriad