Month: August 2013

  • Are You Losing 50% of Your Email Revenue by Not Personalizing?

    Posted by Scott Cohen On August 30, 2013 in story time I 0 Comments

    This week I ran a simple A/B test of subject line personalization. I used the same subject line for both emails, except I included the first name at the beginning of the subject line for 50% of the recipients. As expected the open rate was higher for the personalized subject line. There were 10% more