Month: September 2013

  • Holiday Email Marketing Planning: Hanukkah Comes Early This Year

    Posted by Scott Cohen On September 20, 2013 in story time I 0 Comments

    Did you know, as our friends at MarketWatch have reminded us, that there will be two holiday shopping seasons this year? Bust out your calendars and your pens (err, thumbs or styli or what have you) for this: Hanukkah begins the night before Thanksgiving this year. So, how does that affect your email marketing plans

  • Coding Pixel Perfect Emails [Part 4 – Responsive Emails]

    Posted by Scott Cohen On September 18, 2013 in story time I 3 Comments

    By now I don’t need to tell you about the pervasiveness of smart phones, or how differently users interact with them verses desktop computers. So I won’t. Most mobile email clients will scale a static email to fit the viewer (everything’s tiny) or crop the email (scroll-ville). To get optimal results we need to have

  • Abandon Shopping Cart Email Marketing Whitepaper

    Posted by Scott Cohen On September 14, 2013 in story time I 2 Comments

    Save Your Shopping Carts with Email The perennial problem: Cart Abandonment. Site visitors who place items in their shopping cart, only to never complete the purchase. The items sit there, tantalizingly close to a sale–but they don’t sell. In fact, it’s not rare for cart abandonment rates to reach 80% or more. Considerable effort goes

  • Pleinaire Corporate Newsletter

    Posted by Scott Cohen On September 12, 2013 in story time I 0 Comments