Email Marketing: Welcome back my friends to the show that never ends

Posted by Scott Cohen On November 26, 2010 in story time I 0 Comments

So here we are in the midst of another holiday season and once again email marketing is the overwhelming champion for driving traffic and sales.  This comes as no surprise to email marketers and shouldn’t be a surprise to anyone else.

Social media on the other hand is playing a supporting role.  Sure social media has benefits, but it still isn’t the catalyst that drives the purchases and brings home the bacon.  That honor is still bestowed upon email.

  • Email doesn’t need social, though they work together well.
  • Social needs email to complete the communication circle.
  • Ecommerce needs email to drive the sales, deliver transactional messages, abandoned cart discounts and of course the “What’s on Sale” campaigns.
  • Brick and mortar sales are driven by print and email marketing.

For the past 10 years email marketing has been the driving force for online sales during the holiday season as well as the rest of the year.  Not bad for an industry that some have thought to be dying.  In fact, email isn’t only alive; it continues to grow at a rapid pace while adapting and integrating to all the technology newcomers.

Email is the straw that stirs the drink.  The engine that drives the online economy and the medium that keeps the conversation flowing.  It is the undisputed champ of the holiday season.

So welcome back my friends to the show that never ends. We’re so glad you could attend, come inside, come inside.   Make email marketing the channel that drives your business while you figure out how social media can support those efforts.

While wandering through the social media world, if you should happen to see “Seven Virgins on a Mule”, keep it cool and please don’t share it with me.

Cheers & Happy Holidays, Chris

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