Posted by Scott Cohen On December 10, 2011 in story time I 2 Comments
Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them.
The shocking news is that welcomes are actually the best performing email many organizations will ever send.
In this whitepaper, we’ll explain why welcome emails play a hugely significant role in email marketing, offer tips on the content that goes into a winning welcome, and outline sample welcome email messages to inspire your own.