By now I don’t need to tell you about the pervasiveness of smart phones, or how differently users interact with them verses desktop computers. So I won’t. Most mobile email clients will scale a static email to fit the viewer (everything’s tiny) or crop the email (scroll-ville). To get optimal results we need to have
Posted by Scott Cohen
September 18, 2013 in story time
Save Your Shopping Carts with Email The perennial problem: Cart Abandonment. Site visitors who place items in their shopping cart, only to never complete the purchase. The items sit there, tantalizingly close to a sale–but they don’t sell. In fact, it’s not rare for cart abandonment rates to reach 80% or more. Considerable effort goes
Posted by Scott Cohen
September 14, 2013 in story time
Relax…with our managed email services, we’ve got your back. We can manage some or all of your email marketing, from custom templates to testing campaigns, A/B testing deployment analytic review and more.
Posted by Scott Cohen
September 12, 2013 in story time
This week I ran a simple A/B test of subject line personalization. I used the same subject line for both emails, except I included the first name at the beginning of the subject line for 50% of the recipients. As expected the open rate was higher for the personalized subject line. There were 10% more
Posted by Scott Cohen
August 30, 2013 in story time
