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  • Social Media Causes Rats in Laboratory Cancer

    Posted by Scott Cohen On December 10, 2011 in story time I 5 Comments

    Titles, like tweets and subject lines, are the hook to reel in your readers. (My point made: at least you thought this title was interesting enough to come and see what I’m ranting about today.) My gripe today is about social media and its apparent lack of a “standard” ROI for most small and mid-size

  • Facebook Timeline Element Dimensions

    Posted by Scott Cohen On December 10, 2011 in story time I 0 Comments

    With the news that Facebook will be requiring all Fan Pages to use their new Timeline feature, this useful infographic will help with the dimensions of the different areas to which you can publish content.

  • Email Marketing Whitepaper: The Power of the Welcome Series

    Posted by Scott Cohen On December 10, 2011 in story time I 2 Comments

    Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them. The shocking news is that welcomes are

  • Social Media Case Study: Gimme Some Sugar Sweepstakes grows Facebook Fans and Email List

    Posted by Scott Cohen On December 10, 2011 in story time I 0 Comments

    SUMMARY: When your audience plateaus in a social network, sometimes you need more than good content and a chatty demeanor to grow it further. Sometimes, you need a good campaign. This trade association got thousands of people to join its Facebook, Twitter and email audiences during a 90-day sweepstakes targeting U.S. moms. You’ll see the