Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing: Discounting Your Revenue and Your Business

    Posted by Scott Cohen On December 11, 2011 in story time I 0 Comments

    All too often, we work with clients whose email marketing consists of one discount after another—10%  off, 20% off, $20 off a purchase of $100 or more and so on. This is nothing new. Yet, if you’re not a clearance business, then offering discounts in every email is just a bad idea. Think about it

  • Email Marketing: Those are Real People on Your List

    Posted by Scott Cohen On December 11, 2011 in story time I 4 Comments

    It seems like many times we forget that the people on our email marketing lists as just like you and I.  Their lives change constantly, just like ours do.  They might get a new job, or as in these times might lose their job.  They move, they get married, they get divorced, they have a

  • Social Media Causes Rats in Laboratory Cancer

    Posted by Scott Cohen On December 10, 2011 in story time I 5 Comments

    Titles, like tweets and subject lines, are the hook to reel in your readers. (My point made: at least you thought this title was interesting enough to come and see what I’m ranting about today.) My gripe today is about social media and its apparent lack of a “standard” ROI for most small and mid-size

  • Facebook Timeline Element Dimensions

    Posted by Scott Cohen On December 10, 2011 in story time I 0 Comments

    With the news that Facebook will be requiring all Fan Pages to use their new Timeline feature, this useful infographic will help with the dimensions of the different areas to which you can publish content.