Often times I see emails that are too focused on selling. They are jam-packed with each and every value proposition. They have paragraphs and paragraphs of content. You have to scroll more than once to reach the bottom. Not that emails like these don’t have their time and place, but if you are trying to
Posted by Scott Cohen
July 31, 2013 in story time
Last month when I went to visit family in Florida, I had the pleasure of speaking with some of my father’s neighbors about email. A married couple, the wife was the outspoken one of the two, while the husband was mostly quiet, only occasionally chiming in with support for his wife’s views on the myriad
Posted by Scott Cohen
July 12, 2013 in story time
Your emails are being viewed on screens of all shapes and sizes and one size does not fit all. Responsive email templates allow your subscribers to see your message the way you intended – no matter what device they are using. Responsive email templates ensure that your email not only looks good across all devices,
Posted by Scott Cohen
December 8, 2012 in story time
Buying your Twitter followers is like wearing a toupee – anyone paying attention knows. I’ve started multiple new Twitter feeds and know it’s really hard to get off the ground. You need followers to get followers, but buying followers is never going to get you very far. Two followers that care is better than 2
Posted by Scott Cohen
December 11, 2011 in story time
