Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing Whitepaper: The Power of the Welcome Series

    Posted by Scott Cohen On December 10, 2011 in story time I 2 Comments

    Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that “your address has been added to the email list” is rarely a priority email marketing task. Many senders don’t even bother with them. The shocking news is that welcomes are

  • Social Media Case Study: Gimme Some Sugar Sweepstakes grows Facebook Fans and Email List

    Posted by Scott Cohen On December 10, 2011 in story time I 0 Comments

    SUMMARY: When your audience plateaus in a social network, sometimes you need more than good content and a chatty demeanor to grow it further. Sometimes, you need a good campaign. This trade association got thousands of people to join its Facebook, Twitter and email audiences during a 90-day sweepstakes targeting U.S. moms. You’ll see the

  • 2012 Rockin’ New Year: The Women of Email Marketing

    Posted by Scott Cohen On December 10, 2011 in story time I 3 Comments

    Just before Christmas, I did a blog post about the great people on the Only Influencers list.  I included a short list of people from the group, and much to my dismay, I seemed to have overlooked many of the great women in email marketing (Thanks for the gentle nudge Karen.).  I’m not sure why

  • No Reindeer Games? Try Email Games from StyleCampaign

    Posted by Scott Cohen On December 9, 2011 in story time I 0 Comments

    When checking my email over the holidays I was treated to a great email from the cool folks at StyleCampaign. The email was a holiday slots game driven by a script (actually a dll) and dynamic image server with graphics built on the fly. Each time you opened the email it called a new graphic