Reset styles and client bugs! We’ve already looked at some general structural pointers in coding pixel perfect emails, now let’s examine some things we should avoid (or at least be aware of) when coding emails. Paragraph Tags These are commonly inserted when returning in WYSIWYG editors or copy/pasting from non-plaintext sources. Various email clients
Posted by Scott Cohen
December 11, 2011 in story time
I’m a highly focused person and yet I’ve noticed my attention span getting shorter and shorter. It’s a result of the world we live in and our marketing should reflect it. People rarely sit down and read every word of your email (unless they are your mom). Chances are you don’t need to sell to
Posted by Scott Cohen
December 11, 2011 in story time
Embedding images with your email. 1.) They can be hero images that span the entire width, in which case it’s best to wrap them in their own table. You can even stack a number of images vertically, just make sure you set a display:block css attribute on them to prevent Gmail from adding gaps between
Posted by Scott Cohen
December 11, 2011 in story time
The most important thing you can do to sustain and grow your email revenue is to grow your email list. Whether you’re happy with your current email revenue or not, you need to grow your list because your email list is in a constant state of deterioration. As many as 1 out of every 3
Posted by Scott Cohen
December 11, 2011 in story time
