Like most anything else, there are a thousand different ways to code an email, the tips in this series are what we have found to be particularly effective. Here we go! Make it Modular The way an email is typically coded, is of course static tables, but with any design there are a number
Posted by Scott Cohen
December 11, 2011 in story time
You know that we are living in a Multi-screen World, and I am a Multi-screen girl. I’m on my phone while I am watching TV just like 81% of you out there according to Google. I am switching from PC to Smart Phone to Tablet and every combination in-between all day, every day and so
Posted by Scott Cohen
December 11, 2011 in story time
All too often, we work with clients whose email marketing consists of one discount after another—10% off, 20% off, $20 off a purchase of $100 or more and so on. This is nothing new. Yet, if you’re not a clearance business, then offering discounts in every email is just a bad idea. Think about it
Posted by Scott Cohen
December 11, 2011 in story time
It seems like many times we forget that the people on our email marketing lists as just like you and I. Their lives change constantly, just like ours do. They might get a new job, or as in these times might lose their job. They move, they get married, they get divorced, they have a
Posted by Scott Cohen
December 11, 2011 in story time
