Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing: Abandoned Shopping Carts and the Art of Negotiation

    Posted by Scott Cohen On November 16, 2011 in story time I 0 Comments

    While most marketers understand that emotion is a significant part of the purchasing process, so is the negotiation.  With every purchase there’s a negotiation happening, whether it’s online or offline. If you receive an email promoting a product you’re interested in buying, you’ll most likely view and probably click through to the site to see

  • Email Marketing: Seasonality and the Offseason

    Posted by Scott Cohen On September 22, 2011 in story time I 0 Comments

    If you’re a B2B email marketer, you’re probably relieved that the summer vacation season has mercifully come to a close. The decision-makers will be back in the office, and work can finally get done. There is an obvious season(s) for work and an obvious season(s) for play—scenarios that don’t just apply to holiday sales for

  • Email Marketing and Social Media Contests: 3 Reasons Why You Need a Retention Plan

    Posted by Scott Cohen On July 15, 2011 in story time I 4 Comments

    How many times have you been in this situation? Boss: “We need to be on Facebook. Let’s have a contest and get people to like us and subscribe them to our email.” You: “Okay, great. What do we plan to do with them after they’ve signed up?” Boss: “I don’t know. But you need to

  • Email Marketing KSSS – Keep Surveys Simple

    Posted by Scott Cohen On July 1, 2011 in story time I 0 Comments

    Surveys are an excellent method to use when you want to know more about what your customers are thinking. Yet, surveys can run the gamut, and be very intensive and intimidating for potential partakers. If you want your customers to give you some intel, make it easy for them to do so. Keep your email