Surveys are an excellent method to use when you want to know more about what your customers are thinking. Yet, surveys can run the gamut, and be very intensive and intimidating for potential partakers. If you want your customers to give you some intel, make it easy for them to do so. Keep your email
Posted by Scott Cohen
July 1, 2011 in story time
There is a funny juxtaposition between what organizations communicate and project to the public (namely, their consumers and prospects) and what they communicate to their own. Often, you’ll find that external email communications are given a great deal of thought, targeting (we hope), and control, whereas internal email communications are a smorgasbord of information gluttony
Posted by Scott Cohen
June 15, 2011 in story time
“A new species is being born. Help me guide it, shape it, lead it.” Professor Charles Xavier – X-Men: First Class If Charles Xavier were an email marketer rather than a brilliant telepath building a school for mutants, would that quote change very much? Not really, because in a sense, we’re all mutants. Yes, I
Posted by Scott Cohen
June 7, 2011 in story time
I read a book long ago about a murder that takes place in a neighborhood on a day when people were out in their yards, lots of people coming and going, yet no one saw a thing. They didn’t notice any strange cars or people in the neighborhood. Nothing out of the ordinary stood out.
Posted by Scott Cohen
May 24, 2011 in story time
