Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing: List Hygiene and Engagement Podcast

    Posted by Scott Cohen On May 5, 2011 in story time I 0 Comments

    A few months ago, right as I joined Inbox Group full time, I participated in the EEC’s List Growth and Engagement Podcast Series. Below is the recording of my discussion on list hygiene and engagement tactics with Luke Glasner (of Red Pill Email). I’ve highlighted some key points below as well.

  • Email Marketing: Choose Your Battleground Wisely

    Posted by Scott Cohen On May 3, 2011 in story time I One Comment

    As we enter (and swiftly exit) Mother’s Day “season” for marketing, I am reminded of a quote from “The Art of War” by Sun Tzu: “He who knows when he can fight and when he cannot will be victorious.” Let’s face it. The inbox can be a warzone. And companies are sending more and more

  • What’s the Deal with Video in Email Marketing?

    Posted by Scott Cohen On April 18, 2011 in story time I 0 Comments

    There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been

  • Email Marketing: Playing Customer

    Posted by Scott Cohen On April 7, 2011 in story time I 0 Comments

    There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this: Become a real customer of your product or service. I don’t mean simply go to your sign-up form on your website and just make sure everything is