Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing: Choose Your Battleground Wisely

    Posted by Scott Cohen On May 3, 2011 in story time I One Comment

    As we enter (and swiftly exit) Mother’s Day “season” for marketing, I am reminded of a quote from “The Art of War” by Sun Tzu: “He who knows when he can fight and when he cannot will be victorious.” Let’s face it. The inbox can be a warzone. And companies are sending more and more

  • What’s the Deal with Video in Email Marketing?

    Posted by Scott Cohen On April 18, 2011 in story time I 0 Comments

    There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been

  • Email Marketing: Playing Customer

    Posted by Scott Cohen On April 7, 2011 in story time I 0 Comments

    There comes a point in every marketer’s life where they just don’t know what to do next with their marketing programs. Are you at that point? Try this: Become a real customer of your product or service. I don’t mean simply go to your sign-up form on your website and just make sure everything is

  • Email Marketing: The Great Facilitator

    Posted by Scott Cohen On March 29, 2011 in story time I One Comment

    In my previous rant, I made the argument about what email marketing is not, that being a conversation. I said that email marketing is a great conversation starter, but by the definition of the word itself, it’s not a conversation in and of itself. But I think conversation starter, while valid and solid in argument, may