Email Marketing BlogWant to Learn to Send Better Emails?
Look no Further than These Posts.

  • Email Marketing and Social Media Contests: 3 Reasons Why You Need a Retention Plan

    Posted by Scott Cohen On July 15, 2011 in story time I 2 Comments

    How many times have you been in this situation? Boss: “We need to be on Facebook. Let’s have a contest and get people to like us and subscribe them to our email.” You: “Okay, great. What do we plan to do with them after they’ve signed up?” Boss: “I don’t know. But you need to

  • Email Marketing KSSS – Keep Surveys Simple

    Posted by Scott Cohen On July 1, 2011 in story time I 0 Comments

    Surveys are an excellent method to use when you want to know more about what your customers are thinking. Yet, surveys can run the gamut, and be very intensive and intimidating for potential partakers. If you want your customers to give you some intel, make it easy for them to do so. Keep your email

  • Email Marketing for Internal Communications

    Posted by Scott Cohen On June 15, 2011 in story time I 0 Comments

    There is a funny juxtaposition between what organizations communicate and project to the public (namely, their consumers and prospects) and what they communicate to their own. Often, you’ll find that external email communications are given a great deal of thought, targeting (we hope), and control, whereas internal email communications are a smorgasbord of information gluttony

  • Email Marketing to Mutants

    Posted by Scott Cohen On June 7, 2011 in story time I 0 Comments

    “A new species is being born. Help me guide it, shape it, lead it.” Professor Charles Xavier – X-Men: First Class If Charles Xavier were an email marketer rather than a brilliant telepath building a school for mutants, would that quote change very much? Not really, because in a sense, we’re all mutants. Yes, I

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