A while back, I wrote about the many positive reasons why you should convert your printed newsletter to an email newsletter. Yet, in the cross-channel world of marketing, for many of you there is still a place for print. Why not use print to build your email list? My alma mater just gave me an excellent
Posted by Scott Cohen
May 23, 2011 in story time
A few months ago, right as I joined Inbox Group full time, I participated in the EEC’s List Growth and Engagement Podcast Series. Below is the recording of my discussion on list hygiene and engagement tactics with Luke Glasner (of Red Pill Email). I’ve highlighted some key points below as well.
Posted by Scott Cohen
May 5, 2011 in story time
As we enter (and swiftly exit) Mother’s Day “season” for marketing, I am reminded of a quote from “The Art of War” by Sun Tzu: “He who knows when he can fight and when he cannot will be victorious.” Let’s face it. The inbox can be a warzone. And companies are sending more and more
Posted by Scott Cohen
May 3, 2011 in story time
There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been
Posted by Scott Cohen
April 18, 2011 in story time
